Vendor Partnerships

Put your product in front of the perioperative professionals who use it.

100% specialty-specific. Credentialed clinicians only. A fraction of the cost of a trade show booth — with better leads.

Packages from $2,500 per event.

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The Problem

Reaching perioperative professionals is harder than it should be.

Traditional channels are expensive, unfocused, and increasingly blocked from the clinical environments where decisions are made.

💸

Trade Shows Are Prohibitively Expensive

AAOS booth fees alone start at $15K. Add travel, staffing, and logistics and you're at $50K–$200K+ — with no guarantee of reaching the right specialty buyer.

🚪

Rep Access to the OR Is Shrinking

Credentialing requirements, access restrictions, and scheduling conflicts have made in-person product detailing increasingly difficult across every health system.

📡

Digital Ads Miss OR Professionals

Generic B2B channels fail to reach scrubbed-in nurses, techs, and advanced practice providers — the clinicians who handle devices and influence purchasing every day.

The Solution

The Operative Summit.

A specialty-focused Virtual Summit that puts your product in front of the credentialed perioperative professionals who actually use and specify your devices.

01

Specialty-Specific

Each event targets one surgical discipline. No noise. No dilution. Your product reaches exactly the right clinical audience — and no one else.

02

Product Launch Platform

Built for new product launches and updates, not just brand awareness. Attendees arrive to discover what's new in their specialty.

03

A Growing Specialty Calendar

Orthopedics & Spine launches November 18. Robotics & Minimally Invasive Surgery is next, with Plastic Surgery & Dermatology planned for 2027. Partner now and stay visible as each specialty comes online.

The Math

Do the comparison yourself.

What You're Comparing Major Expo (AAOS) Operative Summit
Cost$50K–$200K all-inFrom $2,500 per event
AudienceMulti-specialty, mixed roles100% perioperative professionals
Specialty focusBroad — your audience diluted across thousandsOne specialty per event
Post-event reachEnds when the show endsOn-demand replay for 30 days
Lead dataBadge scans, limited analyticsBooth visits, dwell time, full lead list
Rep access requiredYes — travel, logistics, setupNo — fully virtual, zero travel cost
Your Audience

The professionals who matter most in the OR purchasing decision.

OR Nurses
Perioperative RNs		 Handle, open, and evaluate every device in their specialty — among the most influential voices in institutional adoption.
Surgical Techs
CSTs · CSPD		 Handle instruments and implants case after case. First to notice quality and workflow fit — and first to advocate for or against a product.
Advanced Practice Providers
PAs · NPs · CRNAs		 Influential in pre-op planning and post-op follow-up, and increasingly present in device selection conversations.
Surgeons
Attendings · Fellows · Residents		 Specify implants and champion new technology. Their endorsement drives institutional purchasing.
Vendor Packages

Choose the level of visibility that fits your goals.

Founding prices, custom packages, and multi-event bundles available – get in touch to discuss.

Tier 1 Base Camp
  • Discovery booth — five downloadable assets and one booth video
  • Live chat during the event, with full transcripts
  • Lead capture on every booth visitor — delivered within 48 hours
  • Logo on the expo floor and sponsor page
  • On-demand recording for 30 days · 10 complimentary attendee passes
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Tier 2 Most Popular Mountaineer
  • Everything in Base Camp
  • Customizable branded booth — unlimited assets, three videos
  • One-on-one video meeting scheduling, plus a dedicated push notification to all attendees
  • Partner Spotlight in The Operative Brief — logo, profile, and link
  • Enhanced analytics — dwell time, downloads, attribution, meeting conversion
  • Priority booth placement · 20 complimentary attendee passes
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Tier 3 One Per Category Summit
  • Everything in Mountaineer
  • Category exclusivity — one Summit partner per category. Your competitor cannot buy this tier at this event.
  • 30-minute product theater session — recorded, and yours to keep for your own marketing
  • Industry Spotlight in The Operative Brief — a full editorial section written by our clinical team
  • Sponsored 30-day replay · right of first refusal on your category
  • First-position placement · 30 complimentary attendee passes
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Let's talk.

Email us directly, or put 20 minutes on the calendar with a founder.

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